The brand
Owner-led, Joburg-quiet, fifteen-year confident. We built the surface to match the story Gareth's been telling for a decade and a half.
This site was built by The Fourths.
From a brief, to a brand, to a working site. Here's how — and why our name is on a site we don't own.
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Before · 2017 WordPress
After · 2026 rebuild
Same business. Same fifteen-year story. New surface.
Behind the build
Brief, brand, build. Three weeks, one team.
The design
Dark-tech reduced to its quietest form. Cyan to anchor. Mint to highlight. Raleway thin to breathe. Image-led where it earns its place.
The build
Vanilla HTML, CSS, JS. No framework, no build step. Cloudflare Pages global edge. The whole site weighs less than a single React app's bootstrap.
Why does The Fourths' name appear on a site we don't own?
Because OfficeCloud paid for the rebuild in trust, not currency. They got a site. We got to show you what we can do for yours. We think that's a fair trade.
The mechanism is simple: every page on this site has a small colophon at the bottom that links here. If you're reading this, you found it. That's the whole funnel.
What we do for other businesses
Platform engineering studio. For founders building complex things.
Platform Engineering
Production-grade SaaS, AI-powered tools, performance systems. For founders in fintech, sports tech, edtech, regulated industries.
AI Integration
Considered AI in real products — not demos, not hype. We build the parts that ship, and the safety rails behind them.
Technical Strategy
Architecture, build-vs-buy, cost ceilings, hiring sequence. The decisions a founder makes once and lives with for three years.
Compliance Systems
ISO 27001, GDPR, FCA, POPIA. The audit-ready spine that lets a regulated startup actually sell. We've taken three through it.
Performance Tracking
Telemetry that earns its place. Real-user monitoring, conversion attribution, cost-per-acquisition feedback loops that close.
Web Design & Campaigns
Sites like this one. Brand to launch in days, not quarters. Plus the ongoing campaigns and CRO work that keep them earning.